Who is reading
Live commerce isan operation,not an event.
Hosts, studios, show flow and reporting run on the same runbook every day, across TikTok Shop, Shopee, Lazada and YouTube Shop.
The question you are actually asking
Can someone run this every day, at this quality, without me watching it?
What you would be commissioning
The same six systems every reader sees, in the order that matters to you.
All six systems→- Generated image01Convert live
Live commerce operations
Show flow, host rotation, studio operations and the promotion calendar as one programme rather than a series of bookings.
What this involves→ - Generated image02Mobilise influence
Creator & affiliate commerce
Affiliate supply feeding the same catalogue the live sessions sell, so one campaign is not competing with the other for the same stock.
What this involves→ - Generated image03Shape demand
Social & content engine
Short-form that keeps the storefront visible on the days nothing is streaming.
What this involves→ - Generated image04Scale distribution
Media & distribution
Paid support concentrated into the payday and campaign windows where marketplace conversion actually sits.
What this involves→ - Generated image05Hand the system over
Experience & enablement
Playbooks and operator training when the intention is to bring the operation in-house later.
What this involves→ - Generated image06Build with AI
AI-based projects for brands
Automation for the parts of a daily operation that repeat: listing copy, session recaps and assistants that answer the same question a hundred times a day.
What this involves→
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Generated imageHow an engagement runs
- 01
Read the current operation
Airtime, catalogue, host bench and conversion by hour, before any recommendation. Most live commerce problems are scheduling problems wearing a creative costume.
- 02
Put it on one runbook
Creative, commerce and studio teams work from the same document, and every session closes with the next test already assigned.
- 03
Hand it back, or keep running it
The handover criteria are written at the start. An operation that can only be run by the agency that built it is not an operation, it is a dependency.
What this does not settleStudio capacity is scheduled, not reserved indefinitely. Peak windows — Ramadan, payday, double-date campaigns — are committed well before the month they fall in.
The platforms behind it
Owned software and physical capacity, not a subcontractor list.
All four platforms→- Studio networkPhysical capacity · livestream studiosAirtime is a scheduling problem before it is a creative one, and the group owns the rooms.→
- Jago AkademiProgramme · certified creator trainingTrain sellers, hosts and creators on the platforms' own curriculum, not a generic course about social media.→
Proof, with the client named
Campaigns from the group, each one carrying its executor and period.
All campaigns→
Who executes
The network units whose record stands behind this. Their figures are theirs, and the network page says so.
The whole network→- HDA TikTok
- HDA Shopee
- HDA Lazada
- HDA YouTube Shop
- Haluan Shop Partner
- Haluan Creator Universe
Not you?
Start with a brief, not a deck
Tell us the product, the market and the measure. If we are the wrong partner for it, that is a faster answer than a proposal.
Start a brief→