Industry

Healthcare & beauty

11 campaigns on file

How the category behaves

The category that rewards demonstration most and forgives claims least. Results here come from volume of consumer-made review content and from live sessions where the product is used on camera, not from a single hero film.

Work

All campaigns

TikTok affiliateKPI met

SOHO · Noroid + Astaderm Gel

602,137views · 134% of the 450,000 KPI

April–May 2026

See the work

TikTok affiliateKPI met

Plan Your Skin

1,000,448views · 100.04% of KPI

February–March 2026 · Ramadan

See the work

Key opinion consumer

White Inc

9M+total views

TBC — needs confirmation from Brian

See the work

Key opinion consumer

Bloom Lab

7M+total views

TBC — needs confirmation from Brian

See the work

TikTok LIVE affiliate

Hasakki Indonesia

+345%GMV, first sales month to peak

September–November 2025

See the work

TikTok LIVE — official account

Skinfood Indonesia

IDR 244.4Mconfirmed GMV across three months

November 2025–January 2026

See the work

Daily TikTok LIVE selling

Rocksweet

+263%GMV growth from launch

May–June 2026

See the work

TikTok LIVE launch

Lencir

17.16%LIVE click-through on first activation

28-day live window, 2026

See the work

TikTok LIVE launch

Nurilab — Acne

6.94%click-to-order — best in cohort

26-day live window, 2026

See the work

Creator community programme

Daviena

IDR 1B+accumulated campaign GMV

Long-term programme, ongoing at the deck's revision

See the work

Creator community programme

NPURE

IDR 800M+integrated campaign GMV

Long-term programme, ongoing at the deck's revision

See the work

What it usually takes

All six systems

Every industry

Brief us on this category

The product, the market, the measure. A wrong fit is a faster answer than a proposal.

Start a brief