H-Commerce
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Haluan Digital Network

Network

H-Commerce is one unit of Haluan Digital Network. These are the group's figures, not this unit's.

Haluan Digital Network

$30M+
Monthly GMV
470+
Brands served
15,000+
Creators
500,000+
Monthly videos and sessions
35M+
Monthly views
500+
Professional livestream studios, nationwide

Founded in August 2024. Top 1 TikTok Shop MCN and Top 1 Shopee MCN in Indonesia, across beauty, F&B, travel, fashion, electronics and home living.

In clearance

Award marks are in clearance.

Platform award marks are the platform's property. Permission to reproduce them is being confirmed with each issuer.

The units

Each one strengthens the others, from demand creation through to conversion.

Creator counts are per unit. A creator active on two platforms is counted by both units and once in the group figure above.

In their own words

These were given to HDA, the group's MCN arm, on live commerce work. They are reproduced with the name and company that gave them.

  • HDA is my go-to agency for high-performance live streaming. Their expertise in analytics, influencer partnerships, and execution ensures consistent growth and ROI.
    Scora
  • More than a vendor. Solid production, fast technical support and analytics we can actually act on — that is what let us scale LIVE commerce.
    Chandra, Madame Gie
  • HDA goes beyond delivering services — they drive real results. Their seamless production quality, responsive technical support, and data-driven insights have been instrumental in optimizing our live commerce strategy.
    Soomin Kim, Skin1004
  • Their LIVE support covers everything: smooth production, hosts who can hold an audience, and real-time numbers we use to adjust.
    Wandi, Skinfood
  • Partnering with HDA transformed our live commerce approach. With their data-backed strategies and consistent support, our TikTok Shop sales have grown steadily month after month.
    Mathew, SkinAngel
  • HDA feels more like a growth partner than an agency. Their team is responsive, creative, and results-focused — helping us hit new sales milestones on TikTok.
    Nabilla, Glad2Glow

Clients

In clearance

The client roster is in clearance.

Naming a brand you have worked for is the brand's decision, not yours. Several hundred are in the register; the ones with written permission will appear here.

The people

  • Brian Putra Bastara, Chief Executive OfficerBrian Putra BastaraChief Executive Officer

    Serial entrepreneur with a strong background in finance, economy and community.

  • Andreas AM Simorangkir, Sr. Managing DirectorAndreas AM SimorangkirSr. Managing Director

    Serial entrepreneur with a strong background in media, PR, marketing, digital and advertising, with 22+ years combined experience across Indonesia and global markets.

  • M. Tejo Permadi, Chief of StaffM. Tejo PermadiChief of Staff

    Serial entrepreneur with a strong background in human resourcing, business and strategy.

  • Rilo Adri, Finance DirectorRilo AdriFinance Director

    Serial entrepreneur with a strong background in finance, human resourcing, business and strategy.

The company at work

Platform visits, the Tokopedia × TikTok Shop Indonesia Summit, and the TikTok GO Indonesian agency tour in Hangzhou.

  • Tokopedia × TikTok Shop Indonesia Summit — the team on stage
  • TikTok GO Indonesian Agency Tour 2026, Hangzhou
  • Buka bersama Haluan Digital
  • Haluan Digital townhall

Offices

  • Head officeKebon Kacang 29, Jakarta Pusat
  • Live studioKebon Kacang 12, Jakarta Pusat
  • Satellite office & studio 1Cikini, Jakarta Pusat
  • Satellite office & studio 2TB Simatupang, Jakarta Selatan
  • Satellite office & studio 3Pakuwon, Yogyakarta
  • Satellite office & studio 4Pakuwon, Yogyakarta
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